TravelSmart is an Australian project that gave people personal new suggestions on how to travel, in an environmental friendly way, in their every day life.
TravelSmart is about finding out what people in society need regarding transportation, how to get to work, to kindergarden to pick up children etc. In this way, you can make people travel in a more climate friendly way, for example through incentives, small changes in infrastructure, campaigns to move people from the car to the bus or make people share car on their way to work (carpooling).
TravelSmart makes Travel plans, i.a maps that show travel routes or an overview that show what can be done to make more travellers choose environmental friendly transportation. A traveller can use TravelSmart to give inhabitants information about different possiblities on how to get from A to B.
Text from GreenNudge