Speed Camera Lottery

Can we get more people to obey the speed limit by making it fun to do?

Winner of Volkswagen Fun Theory Award, this speed limit monitor enters drivers who obey into a lottery. And even better still, the lottery prize money comes from the fines of those who were caught speeding.

A father of three, Kevin Richardson, designer of the idea says he believes that if motorists were given positive incentives to check their speed, they would not only do so, but would have fun doing it.

Check out the video below:

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