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Nudging Better Public Transport Etiquette

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The Singapore Land Transport Authority has launched a campaign to nudge thoughtfulness in public transport commuters. The “Thoughtfulness, bring it out” movement, the campaign uses videos, posters and decals to reach out to commuters. These decals are placed inside the trains, exactly where the gracious actions needs to be nudged. Using phrases like ‘Bringing out the thoughtfulness in YOU”, the campaign nudges people to be Nice themselves.